Setting up conversion events is an extremely crucial step in building out your digital marketing campaigns.
It helps you to determine:
which pages bring conversions
which marketing channels bring conversions
which marketing campaigns bring conversions.
In this guide we cover:
How to set up conversion tracking
Visit and Log in to https://developers.google.com/analytics
Click on Events:
Click on Create Event
Then you need to:
Enter the name of the event
Click on Mark as key event
Set a default value
if you sell a service of $500 and you close a deal every 2 meetings, the default value is $250
Click on Once per session
In most cases, a customer will only purchase one time from you in a given purchase session
Enter a url only a customer who booked a call (or paid or the like) can access.
Click on Create.
Which marketing channel gives you the most conversions
Setting up the key events will then help you to understand which marketing channels bring you the most key events.
You can order by key events to see which marketing channel brings you the most conversions.
Which pages give you the most conversions?
On the same page, you can click on the blue + sign and type “query”. Please select “Landing page + query string”
You will be able to see which landing page has the most conversions.
Why is it important to know which page brings you the most conversions?
You can build links to these pages to rank higher and get more conversions
You can try to further improve these pages to get even more conversions from them
If you need a helping hand, we have helped clients improve their conversion rate optimisation. Feel free to book a call with us