In the last months, we’ve had great success ranking local service businesses in the top spots on LLMs and AI Overview.
What it takes is not much different from ranking on SEO in 2010. Back then, Google was not nearly as sophisticated at detecting spam and abuse.
Buy a link on a strong website and rank high the next day.
Similar tactics work to rank local service businesses in AIOverview.
Here’s the playbook:
Identify a strong domain in your niche that ranks for somewhat similar keywords to your business. You can also use Claude or any other LLM and enable web search. The top 10 search results are worth buying.
Reach out to the editor and ask what it takes (*cough* how much *cough*) to be included in the article that already ranks. Alternatively, you can also google 'domainname guest post' and see if you can just simply buy a guest post on the domain.
Your article should start to rank and be included in LLM search.
Example:
You’re selling company incorporation services in Brisbane
You found a website (e.g. small-businesses-brisbane.com) that already ranks for many business-related keywords.
You buy or submit an article about best-incorporation-service-in-brisbane and put yourself - completely unbiased - as Nr. 1 (by a wide margin)
If done right, you will see an increase in leads from LLMs and AIOverview. The leads you will get are highly engaged and can convert at rate of 50%+.
How long will this opportunity exist? Nobody knows, but probably for 12months or longer.
Disclaimer: You cannot build a business on short-term tactics. Your rankings may disappear overnight and your lead pipeline goes back to 0.
The best bet is to build a strong website (with SEO automations like SEOCopilot) and brand so that you can stomach the inevitable ups and downs of marketing channels.
We are running marketing for multiple businesses, we have seen great channels (SEO, meta ads, YouTube, …) drop 50-70% in performance for a quarter.
Eventually, they all do come back. Sometimes even stronger, other times at a somewhat muted performance level.